Well established in Texas, this highly respected engineering firm needed a cohesive communications strategy to support national growth through acquisitions.
Hausman spearheaded a comprehensive outreach and thought leadership program that unified the firm’s expanding footprint. Pape-Dawson, with deep roots in Texas and a strong reputation across the state, engaged Hausman during a transformative period of national expansion. As the firm quickly grew through strategic acquisitions, the firm recognized the need for a cohesive communications strategy and a unified brand identity that better reflected the firm’s national identity while honoring its foundational values. Hausman initiated a full spectrum of strategic initiatives, beginning with acquisition communications. We also established robust thought leadership platforms for the firm’s subject matter experts through bylined articles, media interviews, and digital content. Finally, we guided the firm through a comprehensive rebranding initiative.
Secured business stories and bylined articles in local outlets as well as national trade publications that positioned the firm in multiple markets
Created a consistent messaging framework that unified communications across all offices nationally
Developed a comprehensive strategy and execution plan for the mid-2025 launch of the firm’s new brand identity
Enhanced digital presence and SEO performance through strategic blog content and website copy
